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About LinkBacksConsumers with close ties to a brand respond to negative information about the beloved brand as they do to personal failure -- they experience it as a threat to their self-image, according to a new study.
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This is a discussion on [Psychology News] Brand-conscious consumers take bad news to heart within the Psychology News Forum forums, part of the General Psychology category; Consumers with close ties to a brand respond to negative information about the beloved brand as they do to personal ...
Consumers with close ties to a brand respond to negative information about the beloved brand as they do to personal failure -- they experience it as a threat to their self-image, according to a new study.
More...
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