Much of the world knows the work of Carl Jung on psychological type through the Myers-Briggs Type Indicator
® instrument. Jung's other great contribution to human understanding is the concept of the archetype
—the shared myths, themes, images, characters, patterns, and symbols present in our lives and our culture. The PMAI™, or Pearson-Marr Archetype Indicator®, the world's first scientifically validated archetype assessment tool, does for archetypes what the MBTI® instrument does for psychological type.
The PMAI and its accompanying guidebook Introduction to Archetypes
open a window into unconscious archetypes and a path to self-understanding. The assessment is available online, in paper form, or as part of the book What Story Are You Living?
, a deeper exploration of the positive use of archetypes in our lives. Self-discovery and growth using the PMAI.
Created by Carol Pearson, Ph.D., and Hugh Marr, Ph.D., the PMAI measures the influence of twelve of the most common archetypal patterns in our lives. Once aware of their influence, we can consciously decide which archetypes to use, when to use them, and which to develop. By better understanding the themes in our lives, we can consciously write our own life story to be the best it can be and reach new heights of satisfaction in our relationships and careers. Take the PMAI online
. Market research, archetypes, and the PMAI.
In addition to self-discovery, the PMAI is an invaluable and objective tool for discovering the hidden interests and motivations of the market place. Tapping into resonant archetypal themes has proven to be an effective strategy in the success of many products, such as Chrysler's PT Cruiser, Classic Coke, and Ivory Soap.
The PMAI is a low cost instrument available to anyone high school age or older. The questionnaire takes no more than twenty minutes to complete. Administration and scoring reports are available in a variety of forms, including online
(single and group packages). Each participant receives a self-explanatory report (the online version is immediately emailed) and a copy of the 55-page interpretation guidebook, Introduction to Archetypes