[Ninja Nem]

They should change their slogan to "the authority on makeup"; not beauty. Some people prefer natural beauty while others prefer artificial beauty, or computer generated flawless images.

No, they shouldn't have to change their name because that's all it is. One that was probably picked to lure more customers in to check out their products. They aren't necesarrily claiming anything.

If you want to complain about stores then complain about Abercrombie and Bitch.

[Spooky]

No, they shouldn't have to change their name because that's all it is. One that was probably picked to lure more customers in to check out their products. They aren't necesarrily claiming anything.

What? Nobody said anything about changing their name. Their slogan claims that they ARE the Authority on Beauty. What don't you understand about that? It's self-explanatory. There is no debate. Of course Sephora is trying to lure customers. That's the whole point of marketing. If they can convince ignorant people that they have some kind "authority" on beauty then customers will pay ridiculous amounts of money to attain that beauty.

If you want to complain about stores then complain about Abercrombie and Bitch.

Most stores, especially the ones geared towards young people, seem to be selling an image more than apparel. How do you see a difference between Sephora and Abercrombie & Fitch? They both have the same agenda: to make money by creating a demand.

[Ninja Nem]

What? Nobody said anything about changing their name. Their slogan claims that they ARE the Authority on Beauty. What don't you understand about that? It's self-explanatory. There is no debate. Of course Sephora is trying to lure customers. That's the whole point of marketing. If they can convince ignorant people that they have some kind "authority" on beauty then customers will pay ridiculous amounts of money to attain that beauty.



Most stores, especially the ones geared towards young people, seem to be selling an image more than apparel. How do you see a difference between Sephora and Abercrombie & Fitch? They both have the same agenda: to make money by creating a demand.

So? Just because they say it doesn't mean anything. You're complaining about something completely stupid. A lot of stores use slogans like that. Like I said they use it as a marketing ploy.

I doubt Sephora is quite on par with A&F considering they probably don't have PORN on their walls. Why do you think A&F stores are lit like they are? It's so you can't really tell that the nale models in the pictures might as well be nude unless you're actually looking at it.

[Spooky]

So? Just because they say it doesn't mean anything.

Yeah it does. It means they're claiming to be the Authority on Beauty and they want customers LIKE YOU to believe it.

You're complaining about something completely stupid.

You only think this thread is stupid because you know it's true and you don't want to admit it. If you don't have anything intelligent to say to refute this, don't say anything at all.

A lot of stores use slogans like that. Like I said they use it as a marketing ploy.

Yes, we've already established that it's a marketing ploy. They are trying to make money. How does this negate the fact that Sephora is claiming to be the Authority on Beauty when, truthfully, they're not. Their perception of beauty is no more valid than mine, but I'm not trying to make a profit.

I doubt Sephora is quite on par with A&F considering they probably don't have PORN on their walls. Why do you think A&F stores are lit like they are? It's so you can't really tell that the nale models in the pictures might as well be nude unless you're actually looking at it.

I don't understand how this relates to my thread. What is the point you are trying to make? That A&F uses sex to sell their merchandise? Nobody would disagree with that; it's obvious.

[NephilimAzrael]

Oh wonderful Oompa Loompas escaped again!

Beauty is wherever your mind rests peacefully. That is a quote from me, aged 7.

[NephilimAzrael]

That's impressive coming from a 7 year old. Quite poetic.

Thank you.
You should have seen the poetry I wrote then too.

[Spooky]

Thank you.
You should have seen the poetry I wrote then too.

I used to be somewhat poetic when I was younger, but I lost it. I don't even try anymore. But I still admire poetry.

[Ninja Nem]

Yeah it does. It means they're claiming to be the Authority on Beauty and they want customers LIKE YOU to believe it.



You only think this thread is stupid because you know it's true and you don't want to admit it. If you don't have anything intelligent to say to refute this, don't say anything at all.



Yes, we've already established that it's a marketing ploy. They are trying to make money. How does this negate the fact that Sephora is claiming to be the Authority on Beauty when, truthfully, they're not. Their perception of beauty is no more valid than mine, but I'm not trying to make a profit.



I don't understand how this relates to my thread. What is the point you are trying to make? That A&F uses sex to sell their merchandise? Nobody would disagree with that; it's obvious.

Consumers aren't so stupid that they actually believe what the slogan says. This seems to be what you're implying. There's prrobably only a handful who truly agrees with that slogan.

And I know it's true but guess what? I ignore it because that's generally what people do when they don't like something. So yes, this thread uselss.

Yes, we've already established that it's a marketing ploy. They are trying to make money. How does this negate the fact that Sephora is claiming to be the Authority on Beauty when, truthfully, they're not. Their perception of beauty is no more valid than mine, but I'm not trying to make a profit.

It negates the fact because that's all they are using it for. It's just a marketing ploy and nothing else. Just because they use it doesn't mean that the business actually believes it themselves.

[prufrok]

Consumers aren't so stupid that they actually believe what the slogan says. This seems to be what you're implying. There's prrobably only a handful who truly agrees with that slogan.

And I know it's true but guess what? I ignore it because that's generally what people do when they don't like something. So yes, this thread uselss.

It negates the fact because that's all they are using it for. It's just a marketing ploy and nothing else. Just because they use it doesn't mean that the business actually believes it themselves.

Consumers aren't stupid? What consumers have you been around?

Language is far more important than you realize. Marketers thrive on the fact that most consumers are as complacent as yourself. The few who are intelligent enough to question their tactics are often the ones who falsely believe that their tactics are ineffective.

"It's just a marketing ploy and nothing else." No one believes in the value of anything anymore. We can slap a name, a designation on anything and it becomes objectified into oblivion. Words become "marketing ploys." But even though people stop listening to the meanings of words, they still hear them on some level. That is why propaganda works so well.

You may consider it useless to discuss the words which a company uses to describe itself. I hope you have not sunk to the point to think that the words a government uses to describe itself are similarly useless. Our words are the gateway to our hearts. They are the only things that connect us to those around us.

I implore you, do not rob words of their power in this way. If you do, you will be joining the ranks of those who seek to deny the very value of communication, which is but a stone's throw from denying the value of life itself. Believe in the power of words. Listen to the words that people share with you. Listen to them carefully. They are all that we have.

[EloquentBohemian]

But even though people stop listening to the meanings of words, they still hear them on some level. That is why propaganda works so well.

The difference between verbal mechanics and verbal artistry.
Conspirators of verbal mechanics desire to influence others with a 'turn of the phrase' or the clever contrivance of words. They utilise words in the service of something else, their secret plans, their hidden agendas, their various greeds and perversions.

Verbal artists respect and worship words. Words are their food, their drink, their clothing. Words become paints, sounds, murmurs of dappled streams trickling like sun-glint morning dew to slake the mind's thirst.

Verbal mechanics are jugglers and prestidigitators.
Verbal artists are pointillists and surrealists.

I hope you have not sunk to the point to think that the words a government uses to describe itself are similarly useless.

Sadly, these are the greatest of verbal magicians.

Our words are the gateway to our hearts.

...and our 'souls'. And the soul of the World.

They are the only things that connect us to those around us.

Possibly not the only, but the deepest.

I implore you, do not rob words of their power in this way. If you do, you will be joining the ranks of those who seek to deny the very value of communication, which is but a stone's throw from denying the value of life itself. Believe in the power of words. Listen to the words that people share with you. Listen to them carefully. They are all that we have.

"...Till human voices wake us, and we drown."