@The Roving ENFP. I will not deny the validity of those last words. However, I still don't think it is necessary that every finer point of feminism must be expressed through its name. No word or term or name or label will allow one to discern the entire picture of what said thing represents. Yes, there are people who only look at things on the surface level and then disregard anything that doesn't immediately please, however my goal is not to cater to their lack of sophistication. My goal is to drive them to actually engage with the matter at hand and explore further into it.
It's almost like through not the same as my general disinterest in dumbing things down for people. I will find a simpler and clearer way to describe something to someone if they're confused, but I will always track back to the original sentiment for that is the real meat of the matter. But also, no word, term, etc ever fully does justice for the thing it is prescribed to, which I just realize is another point to make. There is a stark difference between prescription and description. Feminism is not a description (as in describes) of the movement but rather a prescription (something that has been assigned to the movement whether arbitrarily or not).
Feminism's "bad reputation" can be restored as much as anything else can, as much as the woman's reputation can be restored, as much as the black man's or Asian woman's. If I didn't think reputations could be restored, then I wouldn't be in the fight for equality, rights, etc. However, even if feminism were to revert to a different name, I doubt it's bad reputation would go away. Why? The people who ruined feminism's reputation. Now, I am not talking about the radical feminist even though they are a factor in this. I am talking about the men, the misogynists who portrayed feminism as something evil through media, etc in order to discredit the movement. Its feminism's burden to bear, but it was not feminism's fault that people tried to discredit them. Basically, misogynists and even simply good-hearted people who simply desire to keep the status quo would find other ways to discredit the movement... they might start to bring up the history of the movement and its name change. They might claim its feminism in disguise, sneaking into your child's bedroom. Perhaps they would take a different route and claim hwo the new movement disrupts people's daily lives with absurd notions. *sighs* Who the hell knows what they would come up with, but they would come up with something. Thusly, I will still advocate for enlightenment of the topic rather than changing names. A name change might help the movement gain some ground, but it will still have many battles to fight.