So here's what's happening in the UK:
Cameron-backed report to protect children from commercialisation | Politics | The Guardian
Retailers to ensure magazines with sexualised images have modesty sleeves. (brown covers on lads' mags)
• The Advertising Standards Authority to discourage placement of billboards near schools and nurseries.
• Music videos to be sold with age ratings.
• Procedures to make it easier for parents to block adult and age restricted material on internet.
• Code of practice to be issued on child retailing. (no sexual slogans, modest swimwear and, for some reason, no black bras - huh?)
• Define a child as 16 in all types of advertising regulation.
• Advertising Standards Authority to do more to gauge parent's views on advertising.
• Create a single website for parents to complain to regulators.
• Change rules on nine o'clock television watershed to give priority to views of parents.
• Government to regulate after 18 months if progress insufficient.
The good part of this is that the government are listening to parents. That's good. But I think they're going about this in totally the wrong way. Hiding stuff from kids makes it even more delicious. Tell a kid they're not allowed to see something and all they can think about is finding out more.
Plus, are kids too sexualised? Is it their clothes that are making them too sexualised? Or is it their role models? The Lib Dems said before the election that they would take a stand on the airbrushing of pictures of women. I'm pissed off this isn't included somewhere. To me, that's the heart of the problem. All this nonsense about it producing eating disorders is near sighted bollocks, but I'd put my money down on idealised images creating an obesity epidemic and the sexualisation of kids - tell someone they shouldn't eat cake and all they want to do is eat cake. Tell kids they should look like Katie Price and they all want to take their clothes off and have breast implants.
What do we all think about this?