Why is the mainstream liberal media in the United States losing its ratings among the population? Is it because of the obvious biased slant they use to report the news?
[ame=http://www.youtube.com/watch?v=zK_O-JI-Dpo]YouTube - This Is How Main Stream Media Covered the Anti-Tax Tea Parties[/ame]
You just know it has to be killing the folks at CNN and MSNBC that Fox News has completely overwhelmed them in the ratings. In fact, the combined number of viewers of both of those networks still doesn't match that of Fox News. Could it be that the public is sick of the fawning coverage given to the Obama administration by most of the mainstream media and look to Fox News for providing more balanced stories? That is something that the MSN people just can't confess. So what is their excuse for the ratings dominance by Fox News? CNN co-founder, Reese Schonfeld, provides a laughably lame excuse in the Huffington Post. First he presents an accurate but painful picture (from his POV) of the cable news ratings:
Nine years ago, when Fox News sprinted past CNN to become America's number one news network, I attributed its ratings gains to the election of George Bush and the triumph of Fox-watching conservatives. I figured conservatives would be savoring their victory while liberals were averting their eyes in disgust. For the next eight years, I measured political sentiment in the United States by comparing the size of the FoxNews audience with the combined size of the CNN/MSNBC audience. In this space, I even predicted, with reasonable accuracy, the percent by which Barack Obama won the election based on the split in the news audience.
Now, seven months after Barack Obama's victory, CNN's ratings have gone down the drain. From May of last year to May of this year, CNN lost 22% of its total primetime audience. MSNBC was down 2%, while Fox News was up 24%. In the key advertising demographic (25-54), Fox was up 31%, CNN was down 37% and MSNBC was down 26%. In hard numbers, Fox had 109,000 more viewers than last year while CNN lost 113,000. CNN averaged fewer than 200,000 25-54 viewers in primetime. Even MSNBC averaged more viewers than that.
And yet more painful ratings facts reported by Schonfeld:
Total day was nearly as bad, with Fox up 24% and CNN down 7%. MSNBC was down 2% in total viewing. Fox is beating CNN almost two-to-one in most categories.
FoxNews beat MSNBC and CNN combined with 2.071 million total viewers, and had nine of the top ten cable news shows. Fox also grew by 70% in the 25-54 demographic in primetime over last year.