"People often ask if countries have a particular personality type. (In a similar vein, they ask if companies and organizations have a specific personality style—and if religions do as well.)
... countries do seem to have a dominant personality type (or perhaps more appropriately, style), although we have observed that, in any country at a given time, three dominant types seem to be the main components of the "national character." These three dominant types not only color the personality of the country as a whole, they also change from historical era to historical era. For example, we think that the United States in 2003 is culturally predominantly a Three, Six, and Seven country. This means that we see the Three's drive for success, fame, status, narcissism, and concern for their career and image are major themes in the current American character. This is joined by the Seven's love of the new and immediate, their high energy, love of change and variety, and insatiable consumerism. Added to these two threads are the Six's traditionalism, conservatism, respect for law, authority and institutions, "family values," and apprehensiveness about the future. These three types (seen metaphorically and psychologically) are the three uppermost elements in the American psyche at this time.
The following assignment of three personality styles in the national character of several countries is, of course, an educated guess until appropriate empirical research can be done."
The Personality Types (Styles) of Contemporary Countries
(Source: Don Riso and Russ Hudson)
England Types One, Five, and Six United States Types Three, Six, and Seven France Types Three, Four, and Seven China Types Three, Eight, and Nine Japan Types Six, Four, and Five Germany Types Six, Five, and Eight Russia Types Six, Eight, and Four Italy Types Eight, Two, and Seven
These types were hypothesized in 2003. Do you agree with these types today? What types would you give other nations? Discuss!![]()




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