PersonalityCafe Acquired by Crowdgather - Page 2

PersonalityCafe Acquired by Crowdgather

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This is a discussion on PersonalityCafe Acquired by Crowdgather within the Announcements forums, part of the Personality Cafe category; Originally Posted by dagnytaggart Well at least put your type up there. Oops. Sorry. I put it in my signature....

  1. #11

    Quote Originally Posted by dagnytaggart View Post
    Well at least put your type up there.
    Oops. Sorry. I put it in my signature.
    Happy thanked this post.

  2. #12

    As Sanjay mentioned, I will be running the day to day operations and implementing new ideas. There really will not be any major changes to the site. The only current impact is that Crowdgather will unload the burden of me having to maintain the server. I can fully focus on community development - which in turn will provide the users of PerC a much better user experience.

  3. #13

    Quote Originally Posted by Happy View Post
    As Sanjay mentioned, I will be running the day to day operations and implementing new ideas. There really will not be any major changes to the site. The only current impact is that Crowdgather will unload the burden of me having to maintain the server. I can fully focus on community development - which in turn will provide the users of PerC a much better user experience.
    I'm just curious on what they're getting out of it is all. It's obvious what PerC gets with you having more time to focus on community development, but it isn't completely clear what they gain from the deal. Perhaps I'm just a bit slow though -___-
    (not that owning this site isn't awesome in itself, I don't mean to say it isn't, but I assume that something would come along with that.)
    Happy and Herp thanked this post.

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  5. #14

    Quote Originally Posted by Kriash View Post
    I'm just curious on what they're getting out of it is all. It's obvious what PerC gets with you having more time to focus on community development, but it isn't completely clear what they gain from the deal. Perhaps I'm just a bit slow though -___-
    (not that owning this site isn't awesome in itself, I don't mean to say it isn't, but I assume that something would come along with that.)
    You're not slow.

    I'm still trying to figure this one out too, and so far have not seen any answers in this thread.
    Happy, Kriash and Yardiff Bey thanked this post.

  6. #15

    They probably get to decide what ads go on the site and get a cut of that or there's a lump sum. Probably not a big deal.

  7. #16

    Quote Originally Posted by Kriash View Post
    I'm just curious on what they're getting out of it is all. It's obvious what PerC gets with you having more time to focus on community development, but it isn't completely clear what they gain from the deal. Perhaps I'm just a bit slow though -___-
    (not that owning this site isn't awesome in itself, I don't mean to say it isn't, but I assume that something would come along with that.)
    Quote Originally Posted by Jennywocky View Post
    You're not slow.

    I'm still trying to figure this one out too, and so far have not seen any answers in this thread.
    Quote Originally Posted by tangosthenes View Post
    They probably get to decide what ads go on the site and get a cut of that or there's a lump sum. Probably not a big deal.
    Crowdgather is a company that specializes in the purchasing of forums and monetizing them to help advertisers target their market. This means that you will see ads that are more in tune with the community niche, rather than random ads. Crowdgather is run by forum enthusiasts, so they are completely aware of community sentiment towards advertisements. They want to see the community prosper and will do anything to help maintain the PerC culture. I can assure you now that they will not be implementing ads that will deter users away (popups, interstitial, etc).

    Everyone benefits from this partnership.
    Jennywocky, Arclight, Lady Lullaby and 7 others thanked this post.

  8. #17

    On June 9, 2010 CrowdGather acquired Adisn, a next generation Digital Ad Agency that uses relationship data from the social web to enhance targeting. Headquartered in Long Beach, California, Adisn is a next generation Digital Ad Agency that uses relationship data from the social web to enhance targeting. Adisn has proven that the aggregate of web conversations, web profiles, online blogs, and behavior create millions of relationships between seemingly unrelated topics. The company’s technology mines through those relationships and applies the strongest ones to enhance online targeting to the benefit of publishers and advertisers across the web. We call it Relationship-based Targeting.
    @Happy @Sanjay - does this mean that our PMs are fair game to be analysed to give us "better ads"? Or is the ubiqitous ad for zoosk (a dating site) solely related to my selecting "single" as my status? I'd rather see ads about typology conferences or personal development retreats (i.e. things actually related to this site) than dating ads.
    possiBri and Aquarian thanked this post.

  9. #18

    Quote Originally Posted by asmit127 View Post
    @Happy @Sanjay - does this mean that our PMs are fair game to be analysed to give us "better ads"? Or is the ubiqitous ad for zoosk (a dating site) solely related to my selecting "single" as my status? I'd rather see ads about typology conferences or personal development retreats (i.e. things actually related to this site) than dating ads.

    We do not use your PM's for marketing purposes, but Google adsense usually serves ads based upon the words on the page. Right now the display ads are being provided by Google and they tend to be all over the place. The banner ad I am viewing is for Shutterstock which is am image library. Our goal is to work directly with advertisers or ad networks that have a very tight affinity with the subject matter of the site. We are working towards that goal, but it will take a little time.
    suicidal_orange thanked this post.

  10. #19

    Oh goody. I actually have stock in Crowdgather. Maybe you guys can slip me some info every once in a while.
    If you know what I mean
    susurration and cue5c thanked this post.

  11. #20

    LOL- it is difficult to discuss the company and business on forums, but I am always happy to talk to shareholders on the phone.
    MrShatter thanked this post.


     
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